Literacy
This course equips business professionals with essential strategies to authentically integrate sustainability into their marketing communications, addressing greenwashing risks and highlighting best practices.
Recommended Duration
Online learning
1
Eco-literacy assessment
1
CPD credits
4
Employee surveys
Sustainability Marketing
Marketing
Greenwashing
Overview
"How to Avoid Greenwashing" provides actionable insights for business professionals and marketers to navigate the complexities of sustainability messaging.
As sustainability becomes a focal point in consumer and regulatory scrutiny, so does the risk of greenwashing and its potential harm to brand credibility.
Participants will learn to avoid common pitfalls like greenwashing, adopt best practices for credible sustainability marketing, and ensure accurate portrayal of sustainability efforts in external and internal communications.
Assessment Criteria
The assessment takes approximately 10 minutes and is graded by percentage. There are 10 multiple choice questions (MCQs) upon completion of four lessons. The certification criteria is 40%, and learners may retake the assessment.
SDG's
Business Value
In Europe, 53% of green claims on products and services make vague, misleading, or unfounded claims, and 40% have absolutely no supporting evidence.
Objectives
By the end of this course, learners will have a strong understanding of:
The concept and risks of greenwashing in marketing.
Common errors in green marketing and how to avoid them.
Best practices for effectively integrating sustainability into marketing strategies.
Actions to ensure accurate and credible sustainability messaging across various platforms.
4
sections
1
hr
duration
Explore the pitfalls of greenwashing and its impact on consumer trust. Participants will learn to identify misleading sustainability claims and understand regulatory frameworks governing green marketing practices.
Actionable Outcome:
Develop a checklist to evaluate current and potential sustainability claims for accuracy and transparency.
1
lessons to complete
12
min
Section duration
Learn about common mistakes in green marketing, such as vague or unsubstantiated claims. This section covers how to avoid these errors and ensure credibility in sustainability messaging
Actionable Outcome:
Conduct an audit of current marketing materials to identify and rectify any misleading sustainability statements.
1
lessons to complete
16
min
Section duration
Focus on best practices for effectively integrating sustainability into marketing strategies. Participants will gain insights into storytelling techniques, data-driven messaging, and engaging stakeholders authentically.
Actionable Outcome:
Develop a sustainability marketing playbook outlining key messaging strategies and tactics aligned with organisational values and sustainability goals.
1
lessons to complete
17
min
Section duration
Explore actionable steps to ensure accurate and credible sustainability communications across platforms. This section covers transparency, stakeholder engagement, and continuous improvement in sustainability reporting.
Actionable Outcome:
Create a framework for internal reviews and stakeholder consultations to validate sustainability claims and enhance communication effectiveness.
1
lessons to complete
15
min
Section duration
Áine Higgins
Head, ESG and Sustainability
"NTR had the pleasure of working with the Vyra Team. The training was engaging, beautifully presented, and prompted participants to consider what they could do to help the biodiversity challenge. The structure of the training made it easy for all to fit into busy schedules."
June 2024
Sean O’Connell
Event Operations Executive
“At the beginning of our sustainability journey, we were looking for assistance in helping us to educate our staff on the various topics in this space. We found Vyra’s online platform and content the perfect tool to achieve this.”
August 2023
David Terceño
ESG & Corporate Communications
"Working with Vyra has allowed us to develop high quality biodiversity and sustainability modules that are not only informative but also engaging and easy to complete, allowing our employee to keep their focus in all their essential work."
Jan 2024
Nigel Clark
Board Member
"In trying to become more literate in sustainability, I'd like to say a big thanks to Jack Dwyer and the team at Vyra for helping me. I'd recommend becoming a Vyra Member to all my network"
Nov 2024
Nay Pereira
Sustainability Co-ordinator
"Vyra is an amazing tool that makes sustainability part of our everyday life, combining practical challenges and a great interface with trustworthy information on a wide variety of ESG topics. It really helps us to inspire and empower our team!"
Dec 2023
Nick Tennant
ESG & Commercial Reporting Manager
"If approached by others I would strongly recommend the use of the Vyra training courses."
May 2024
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Available
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1.5
hr completion time
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1
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1
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