Leadership

Engaging Customers with Sustainability

This course empowers marketing professionals and sustainability advocates with vital strategies to engage customers in sustainable practices, emphasising innovative methods and impactful communication strategies.

Recommended Duration

Self-paced

Online learning

Enrol as an individual

Enrol a team

Eco-literacy assessment

CPD credits

Employee surveys

Customer Engagement

Sustainability Communication

Overview

This course empowers sustainability professionals to effectively engage customers through strategic sustainability initiatives, aligning business practices with global sustainability goals.

Participants will learn to integrate sustainability into customer engagement strategies, fostering a culture of environmental and social responsibility that enhances brand reputation and strengthens stakeholder trust.

By exploring innovative approaches and best practices, learners will gain the tools needed to drive meaningful impact.

Additionally, they will understand how to incorporate customer engagement data into ESG (Environmental, Social, Governance) reports to maximise scores and demonstrate their organisation's commitment to sustainable development objectives, establishing themselves as leaders in responsible business practices.

Assessment Criteria

The assessment takes approximately 10 minutes and is graded by percentage. There are 10 multiple choice questions (MCQs) upon completion of four lessons. The certification criteria is 40%, and learners may retake the assessment.

SDG's

Business Value

80% of consumers say they are willing to pay more for sustainable produced or sourced goods.

Objectives

By the end of this course, learners will have a strong understanding of:

The business case for engaging customers with their organisation's sustainability strategy.

The risks associated with not engaging customers in sustainability initiatives.

The increasing importance of customer sustainability engagement and education in ESG reporting frameworks and disclosures.

Practical insights and actionable steps to start engaging customers with sustainability, enhancing brand value and customer loyalty.

Shareable certificate

Course Breakdown

sections

duration

Business Case for Engaging Customers with Sustainability

This section explores the strategic advantages and economic benefits of integrating sustainability into customer engagement strategies. Participants will examine case studies of organisations that have successfully leveraged sustainability to enhance customer loyalty and brand reputation.

Actionable Outcome:

Develop a compelling business case outlining the tangible benefits of engaging customers with sustainability initiatives.

lessons to complete

min

Section duration

Risks of Not Engaging Customers

Participants will explore the potential risks and missed opportunities associated with neglecting to involve customers in sustainability efforts. This section highlights how proactive customer engagement can not only mitigate risks such as reputational damage but also unlock opportunities for innovation, market differentiation, and enhanced customer loyalty.

Actionable Outcome:

Identify potential risks and opportunities for innovation and market differentiation through effective customer engagement in sustainability initiatives.

lessons to complete

min

Section duration

Focus in ESG Reports

This section examines the evolving landscape of ESG reporting and the increasing emphasis on customer engagement and education in sustainability practices. Participants will review major ESG frameworks and learn how to incorporate customer-centric sustainability metrics into their reporting practices.

Actionable Outcome:

Develop a framework for integrating customer engagement and education metrics into ESG reporting, enhancing transparency, accountability and ratings.

lessons to complete

min

Section duration

Best Practices for Engaging Customers with Sustainability

Participants will explore best practices and innovative strategies for effectively communicating sustainability initiatives to customers. Topics include customer education campaigns, product transparency, and leveraging digital platforms for engaging storytelling.

Actionable Outcome:

Create a roadmap for implementing customer engagement strategies that promote sustainability values and resonate with target audiences.

lessons to complete

min

Section duration

Enrol as an individual

Enrol a team

What people are saying

Áine Higgins

Head, ESG and Sustainability

"NTR had the pleasure of working with the Vyra Team. The training was engaging, beautifully presented, and prompted participants to consider what they could do to help the biodiversity challenge. The structure of the training made it easy for all to fit into busy schedules."

June 2024

Sean O’Connell

Event Operations Executive

“At the beginning of our sustainability journey, we were looking for assistance in helping us to educate our staff on the various topics in this space. We found Vyra’s online platform and content the perfect tool to achieve this.”

August 2023

David Terceño

ESG & Corporate Communications

"Working with Vyra has allowed us to develop high quality biodiversity and sustainability modules that are not only informative but also engaging and easy to complete, allowing our employee to keep their focus in all their essential work."

Jan 2024

Nigel Clark

Board Member

"In trying to become more literate in sustainability, I'd like to say a big thanks to Jack Dwyer and the team at Vyra for helping me. I'd recommend becoming a Vyra Member to all my network"

Nov 2024

Nay Pereira

Sustainability Co-ordinator

"Vyra is an amazing tool that makes sustainability part of our everyday life, combining practical challenges and a great interface with trustworthy information on a wide variety of ESG topics. It really helps us to inspire and empower our team!"

Dec 2023